What is Advertisement

Advertisement

We live in the age of machines. New things are produced everyday. Markets are created for these things through advertisement. Businessmen advertise their goods in several ways. They spread a knowledge of their goods among the customers. People may feel a need for those things of which they have not heard before. Thus advertisement creates demand. Today commerce and industry depend on it. A successful businessman snatches away money even from miserly customers through advertisement. Such is the importance of advertisement today.


There are different kinds of advertisement. Sometimes a man beats a drum to attract people. Then he tells them about his goods. Now this method of advertisement has become old. Posters are pasted on walls. Handbills are distributed. Walls are painted. Big signboards are put at important places. Advertisement slides are shown in cinema halls. A good part of newspapers and magazines is full of advertisement. The Radio Ceylon, Vividh Bharati and TVs are famous for commercial advertisement.




A good advertisement must have some qualities. Firstly, it should be based on human psychology. A thing for the ladies should draw their attention and so on. Secondly, advertisements should be attractive. It must be eye catching. Good and interesting pictures serve the purpose batter. Thirdly, advertisement must be repeated otherwise people may forget all about the goods advertised. Advertised. Advertisement must brief.


India is still backward in the field of advertisement. Big businessmen and rich countries spend a lot of money on advertisement. But we have still to catch up with them. Some businessmen consider their products to be very superior. They do not want to spend money on advertisement. This is undesirable. The art of advertisement or publicity is fast growing in our country now. It is not possible to grow in business without advertisement.